How about an up close and personal interview with Lele ?
The mascot for the Second Youth Olympic Games was unveiled at the Nanjing Olympic Sports Centre on 29 November 2013.
The yuhua stone that inspired the creation of Lele quickly gained popularity among the public.
Kuang Daoqiu, Deputy Secretary-General of Nanjing Youth Olympic Games Organising Committee (NYOGOC) and Director of Marketing Department, said the Nanjing 2014 mascot arose from the profound cultural heritage of Nanjing and embodies local characteristics, which would become yet another introduction of Nanjing.
Mr. Kuang said the “birth” of the Nanjing 2014 mascot was the joint efforts of 1.2 million youth from across China and thanks them and everyone involved in the solicitation of the mascot.
How about an up close and personal interview with Lele ?
The mascot for the Second Youth Olympic Games was unveiled at the Nanjing Olympic Sports Centre on 29 November 2013.
The yuhua stone that inspired the creation of Lele quickly gained popularity among the public.
Kuang Daoqiu, Deputy Secretary-General of Nanjing Youth Olympic Games Organising Committee (NYOGOC) and Director of Marketing Department, said the Nanjing 2014 mascot arose from the profound cultural heritage of Nanjing and embodies local characteristics, which would become yet another introduction of Nanjing.
Mr. Kuang said the “birth” of the Nanjing 2014 mascot was the joint efforts of 1.2 million youth from across China and thanks them and everyone involved in the solicitation of the mascot.
How about an up close and personal interview with Lele ?
The mascot for the Second Youth Olympic Games was unveiled at the Nanjing Olympic Sports Centre on 29 November 2013.
The yuhua stone that inspired the creation of Lele quickly gained popularity among the public.
Kuang Daoqiu, Deputy Secretary-General of Nanjing Youth Olympic Games Organising Committee (NYOGOC) and Director of Marketing Department, said the Nanjing 2014 mascot arose from the profound cultural heritage of Nanjing and embodies local characteristics, which would become yet another introduction of Nanjing.
Mr. Kuang said the “birth” of the Nanjing 2014 mascot was the joint efforts of 1.2 million youth from across China and thanks them and everyone involved in the solicitation of the mascot.
Nanjing is famous for its Yuhua stones, which lie on the bed of the Yangtze River and are slowly polished smooth by action of the water. Known as “rain flower stones”, these alluring, translucent pebbles come in shades of red, pink, yellow, white and green.
Following a nationwide competition, the stones were selected to create the symbol of the Nanjing 2014 Youth Olympic Games in the shape of a character by the name of NanjingLELE.
NanjingLELE wears the colour red as a sign of enthusiasm, while blue signifies kindness and selflessness; yellow symbolises motivation and initiative whilst green adheres to vitality and peace-loving spirit.