| Astazi Beiersdorf a publicat rezultatele preliminarii pentru anul 2015 |
 |
 |
| Joi, 14 Ianuarie 2016 11:14 |
Hamburg, January 14, 2016 – Beiersdorf continued on its profitable growth path in 2015 in a challenging market environment. Organic Group sales increased by 3.0%, based on preliminary, unaudited figures. In nominal terms, sales rose by 6.4% from €6.285 billion to € 6.686 billion. The Consumer Business Segment increased organic sales by 3.6%. tesa’s organic growth totaled 0.4%, in line with the high level of the previous year. Beiersdorf confirmed that its consolidated EBIT margin (excluding special factors) significantly exceeded last year's level as forecast.
“2015 was another successful year for Beiersdorf. We continued on our sustainable profitable growth path and gained momentum in the second half of the year with a significant increase in sales. Beiersdorf has built a solid foundation for further economic success in 2016 despite challenging economic conditions”, said Stefan F. Heidenreich, CEO of Beiersdorf AG. Consumer Business SegmentIn 2015, the Consumer Business Segment continued the good performance seen in recent years. After recording sales growth of 1.6% in the first half of the year, Consumer performed extremely well in the second half, increasing sales by 5.7%. Organic sales rose by 3.6% during 2015. In nominal terms, sales were up 6.5%, climbing from €5.209 billion in the previous year to €5.546 billion. All of the company’s three core brands – NIVEA, Eucerin and La Prairie – contributed to this positive sales performance. tesa Business SegmentDuring the past financial year, tesa generated organic sales growth of 0.4%, matching the high level of the prior year. In nominal terms, sales increased by 5.9% from €1.076 billion to €1.140 billion. The basis of the stable business performance was the direct customer and distribution business in Europe and America. In Asia sales decreased slightly as a result of losses in the project business with the electronic industry. All figures for financial year 2015 are preliminary and still subject to audit. The final figures will be presented at the Annual Press Conference and in the Financial Analyst Meeting on Wednesday, February 17, 2016, in Hamburg. Beiersdorf Group’s Performance in 2015 at a Glance (preliminary, unaudited)
** Beiersdorf’s products are successful everywhere in the world because consumers trust us. To further strengthen this trust we are making substantial investments in dermatological research and innovative technologies, global and local trend analyses, and a consistent global brand identity. Beiersdorf’s brands unite international trends with regional consumer needs because no two markets are the same and consumer skin care requirements differ considerably from continent to continent. We conduct extensive consumer surveys and operate local Skin Research Centers to stay as close as possible to our consumers. One of the factors driving our global success is our innovation ability. Product research and development activities have always played a key role within the Beiersdorf organization. Many of our Research & Development project results, such as the invention of NIVEA Creme which revolutionized skin care in 1911, have helped us to establish global standards.
Our BrandsStrong and Successful – Around the Globe
 SLEK SLEK is one of the leading local hair care brands in China and a major contributor to Beiersdorf’s global growth strategy.
** source : Beiersdorf AG |
Bannere
 |
|
 |
|
 |
|
|
|
 |
|
 |
|
 |
|
Login
Economie Companii Astazi Beiersdorf a publicat rezultatele preliminarii pentru anul 2015
