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The locations are not sales outlets. On the contrary, they make the Audi spirit accessible
through direct involvement with relevant content and products.
Unlike the Audi House of Progress in the Autostadt, all the other concept locations are
temporary. Audi is opening theAudi has completely redesigned its pavilion in the Autostadt
Wolfsburg and converted it into the only permanent location for the Audi House of
Progress exhibition concept. Now, the brand’s new experience center is opening its doors.
Audi is bringing its four brand values of digitalization, design, performance, and
sustainability to life for the site’s visitors. The Audi House of Progress concept offers
them space to connect with the Audi brand and get to know the company, its products,
and its values. The result is direct contact between people and brand.m in urban hot
spots as a way of going to the heart of its customers’ lives. In 2022, Audi House of
Progress sites opened in Vienna, Seoul, and Milan, among other places. In addition
to the permanent installation in Wolfsburg, in the spring of 2023, an Audi House of
Progress will also open in Riyadh, the capital of Saudi Arabia. Additional locations
are already being planned.
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